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  1. Home
  2. Browse by Author

Browsing by Author "McDonald, Malcolm"

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    Key Account Management - The Definitive Guide, 3e by Diana Woodburn, Malcolm McDonald
    (John Wiley & Sons) Woodburn, Diana; McDonald, Malcolm
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    Key Account Plans - The Practitioners Guide to Profitable Planning by Lynette Ryals, Malcolm McDonald
    (Butterworth-Heinemann) Ryals, Lynette; McDonald, Malcolm
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    Market Segmentation - How to Do It and How to Profit from It, 4e by Malcolm McDonald, Ian Dunbar
    (John Wiley & Sons, 2012) McDonald, Malcolm; Dunbar, Ian
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    Marketing Plans - How to Prepare Them, How to Profit from Them, 8e by Malcolm McDonald, Hugh Wilson
    (John Wiley & Sons, 2016) McDonald, Malcolm; Wilson, Hugh
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    Marketing Plans - How to Prepare Them, How to Use Them, 7e by Malcolm McDonald, Hugh Wilson
    (John Wiley & Sons, 2011) McDonald, Malcolm; Wilson, Hugh
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    Marketing Plans for Service Businesses - A Complete Guide by Malcolm McDonald, Adrian Payne
    (Butterworth-Heinemann, 2006) McDonald, Malcolm; Payne, Adrian
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