Browsing by Author "McDonald, Malcolm"
Now showing 1 - 6 of 6
Results Per Page
Sort Options
Item Key Account Management - The Definitive Guide, 3e by Diana Woodburn, Malcolm McDonald(John Wiley & Sons) Woodburn, Diana; McDonald, MalcolmNo AbstractItem Key Account Plans - The Practitioners Guide to Profitable Planning by Lynette Ryals, Malcolm McDonald(Butterworth-Heinemann) Ryals, Lynette; McDonald, MalcolmNo AbstractItem Market Segmentation - How to Do It and How to Profit from It, 4e by Malcolm McDonald, Ian Dunbar(John Wiley & Sons, 2012) McDonald, Malcolm; Dunbar, IanNo AbstractItem Marketing Plans - How to Prepare Them, How to Profit from Them, 8e by Malcolm McDonald, Hugh Wilson(John Wiley & Sons, 2016) McDonald, Malcolm; Wilson, HughNo AbstractItem Marketing Plans - How to Prepare Them, How to Use Them, 7e by Malcolm McDonald, Hugh Wilson(John Wiley & Sons, 2011) McDonald, Malcolm; Wilson, HughNo AbstractItem Marketing Plans for Service Businesses - A Complete Guide by Malcolm McDonald, Adrian Payne(Butterworth-Heinemann, 2006) McDonald, Malcolm; Payne, AdrianNo Abstract