Market Segmentation - How to Do It and How to Profit from It, 4e by Malcolm McDonald, Ian Dunbar
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Date
2012
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
John Wiley & Sons
Abstract
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Description
Keywords
Market Segmentation, Market Segmentation Process, Scope of a Segmentation Project, Decision-Makers, Assessing Company Competitiveness
Citation
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