Marketing Plans - How to Prepare Them, How to Use Them, 7e by Malcolm McDonald, Hugh Wilson
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Date
2011
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
John Wiley & Sons
Abstract
No Abstract
Description
Keywords
Marketing Planning, Customer Audit, Market Audit, Marketing Strategies, Integrated Marketing Communications Plan, Sales Plan, Pricing Plan, Multichannel Plan, Customer Relationship Management Plan, Effectiveness of Marketing Planning, Marketing Planning System
Citation
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