Marketing Plans - How to Prepare Them, How to Profit from Them, 8e by Malcolm McDonald, Hugh Wilson
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Date
2016
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
John Wiley & Sons
Abstract
No Abstract
Description
Keywords
Marketing Planning, Customer Audit, Market Audit, Market Segmentation, Customer Needs, Integrated Marketing Communications Plan, Sales Plan, Key Account Plan, Multichannel Plan, Customer Relationship Management Plan, Pricing Plan, Effectiveness of Marketing Planning, Marketing Planning System
Citation
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