Browsing by Author "Keller, Kevin Lane"
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Item Marketing Management, 14e by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha(Pearson Education, 2013) Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham; Jha, MithileshwarNo AbstractItem Marketing Management, 15e by Philip Kotler, Kevin Lane Keller(Pearson Education, 2016) Kotler, Philip; Keller, Kevin LaneNo AbstractItem Strategic Brand Management - Building, Measuring and Managing Brand Equity, 2e by Kevin Lane Keller(Prentice Hall of India, 2005) Keller, Kevin LaneNo AbstractItem Strategic Brand Management - Building, Measuring and Managing Brand Equity, 4e by Kevin Lane Keller(Pearson Education, 2013) Keller, Kevin LaneNo Abstract