Strategic Brand Management - Building, Measuring and Managing Brand Equity, 2e by Kevin Lane Keller
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Date
2005
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Prentice Hall of India
Abstract
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Description
Keywords
Branding, Brand Management, Brand Equity, Brand Positioning, Brand Values, Product Strategy, Pricing Strategy, Channel Strategy, Brand Equity Measurement, Brand Management System, Brand Performance, Branding Strategy
Citation
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