Marketing Management, 15e by Philip Kotler, Kevin Lane Keller
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Date
2016
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Pearson Education
Abstract
No Abstract
Description
Keywords
Marketing Management, Developing Marketing Strategies, Developing Marketing Plans, Marketing Research, Customer Value, Market Segmentation, Target Market, Product Strategy, Marketing Channels, Retailing, Wholesaling, Branding
Citation
No Citation