Strategic Brand Management - Building, Measuring and Managing Brand Equity, 4e by Kevin Lane Keller
Loading...
Date
2013
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Pearson Education
Abstract
No Abstract
Description
Keywords
Strategic Brand Management, Brand Management, Developing Brand Strategy, Customer-Based Brand Equity, Brand Positioning, Designing Brand Marketing Programs, Implementing Brand Marketing Programs, Measuring Brand Performance, Interpreting Brand Performance, Growing Brand Equity, Sustaining Brand Equity, Brand Equity
Citation
No Citation