Marketing Management - Indian Context by Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami

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Marketing Management - Indian Context by Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami.pdf (76.29 MB)

Date

2018

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Pearson Education

Abstract

No Abstract

Description

Keywords

Marketing Management, Case Studies - Marketing Management, Customer Value, Customer Loyalty, Consumer Behaviour

Citation

No Citation

URI

https://repository.jdbikolkata.in/handle/123456789/2909

Collections

BBA