Marketing Management - Indian Context by Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami

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dc.contributor.authorGupta, Prachi
dc.contributor.authorAggarwal, Ashita
dc.contributor.authorMajra, Hufrish
dc.contributor.authorJacob, Isaac
dc.contributor.authorJain, Varsha
dc.contributor.authorRadha Krishna, G
dc.contributor.authorNarang, Ritu
dc.contributor.authorVenkatesh, Shanthi
dc.contributor.authorPaul A, Suresh
dc.contributor.authorGoswami, Susobhan
dc.date.accessioned2025-03-22T07:21:39Z
dc.date.available2025-03-22T07:21:39Z
dc.date.issued2018
dc.description.abstractNo Abstract
dc.identifier.citationNo Citation
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2909
dc.language.isoen
dc.publisherPearson Education
dc.subjectMarketing Management
dc.subjectCase Studies - Marketing Management
dc.subjectCustomer Value
dc.subjectCustomer Loyalty
dc.subjectConsumer Behaviour
dc.titleMarketing Management - Indian Context by Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami

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