Textbook of Marketing of Services - The Indian Experience by Nimit Chowdhary, Monika Chowdhary
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Date
No Abstract
Journal Title
Journal ISSN
Volume Title
Publisher
2005
Abstract
English
Description
Keywords
Classifying Services, Service Quality, Service Consumer Behaviour, Market Segmentation, Market Targetting in Services, Service Product, Service Design, Service Package, Communicating Services, Service Location, Service Channels, Marketing Strategy, Globalization of Services, Customer Relationship Management, E-CRM, Case Studies - Services Marketing
Citation
Services Marketing