Textbook of Marketing of Services - The Indian Experience by Nimit Chowdhary, Monika Chowdhary

Simple item page
dc.contributor.authorChowdhary, Nimit
dc.contributor.authorChowdhary, Monika
dc.contributor.authorMacmillan India
dc.date.accessioned2024-12-20T07:59:48Z
dc.date.available2024-12-20T07:59:48Z
dc.date.issuedNo Abstract
dc.description.abstractEnglish
dc.identifier.citationServices Marketing
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2605
dc.language.isoBook
dc.publisher2005
dc.subjectClassifying Services
dc.subjectService Quality
dc.subjectService Consumer Behaviour
dc.subjectMarket Segmentation
dc.subjectMarket Targetting in Services
dc.subjectService Product
dc.subjectService Design
dc.subjectService Package
dc.subjectCommunicating Services
dc.subjectService Location
dc.subjectService Channels
dc.subjectMarketing Strategy
dc.subjectGlobalization of Services
dc.subjectCustomer Relationship Management
dc.subjectE-CRM
dc.subjectCase Studies - Services Marketing
dc.titleTextbook of Marketing of Services - The Indian Experience by Nimit Chowdhary, Monika Chowdhary
dc.typeNo Citation

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Textbook of Marketing of Services - The Indian Experience by Nimit Chowdhary, Monika Chowdhary.pdf
Size:
239.82 MB
Format:
Adobe Portable Document Format
View

Collections

BBA