Strategic Retail Management - Text and International Cases, 3e by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
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Date
No Abstract
Journal Title
Journal ISSN
Volume Title
Publisher
2017
Abstract
English
Description
Keywords
Retail Management, Retail Functions, Store-based Retailing, Online Retailing, Cross-channel Retailing, Growth Strategies, Internationalisation of Retailing, Retail Branding and Positioning, Retail Positioning, Corporate Social Responsibility, Store Location, Merchandise Management, Category Management, Pricing, Marketing Communication, In-store Marketing, Customer Relationship Management, Case Studies - Retail management
Citation
Strategic Marketing Management