Strategic Retail Management - Text and International Cases, 3e by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

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dc.contributor.authorZentes, Joachim
dc.contributor.authorMorschett, Dirk
dc.contributor.authorSchramm-Klein, Hanna
dc.contributor.authorSpringer
dc.date.accessioned2024-12-19T08:28:53Z
dc.date.available2024-12-19T08:28:53Z
dc.date.issuedNo Abstract
dc.description.abstractEnglish
dc.identifier.citationStrategic Marketing Management
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2589
dc.language.isoBook
dc.publisher2017
dc.subjectRetail Management
dc.subjectRetail Functions
dc.subjectStore-based Retailing
dc.subjectOnline Retailing
dc.subjectCross-channel Retailing
dc.subjectGrowth Strategies
dc.subjectInternationalisation of Retailing
dc.subjectRetail Branding and Positioning
dc.subjectRetail Positioning
dc.subjectCorporate Social Responsibility
dc.subjectStore Location
dc.subjectMerchandise Management
dc.subjectCategory Management
dc.subjectPricing
dc.subjectMarketing Communication
dc.subjectIn-store Marketing
dc.subjectCustomer Relationship Management
dc.subjectCase Studies - Retail management
dc.titleStrategic Retail Management - Text and International Cases, 3e by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
dc.typeNo Citation

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