Strategic Marketing Management - Planning, Implementation and Control, 3e by Richard M S Wilson, Colin Gilligan
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Date
No Abstract
Journal Title
Journal ISSN
Volume Title
Publisher
2005
Abstract
English
Description
Keywords
Market Analysis, SWOT Analysis, Competitive Advantage, Market Segmentation, Competitor Analysis, Customer Analysis, Strategy Formulation, Eenvironmental Analysis, Product Strategies, Pricing Policies, Pricing Strategies, Strategic Evaluation, Strategy Implementation, Strategy Control
Citation
Strategic Marketing Management