Strategic Marketing Management - Planning, Implementation and Control, 3e by Richard M S Wilson, Colin Gilligan

Simple item page
dc.contributor.authorWilson, Richard M S
dc.contributor.authorGilligan, Colin
dc.contributor.authorButterworth-Heinemann
dc.date.accessioned2024-12-18T10:58:42Z
dc.date.available2024-12-18T10:58:42Z
dc.date.issuedNo Abstract
dc.description.abstractEnglish
dc.identifier.citationStrategic Marketing Management
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2575
dc.language.isoBook
dc.publisher2005
dc.subjectMarket Analysis
dc.subjectSWOT Analysis
dc.subjectCompetitive Advantage
dc.subjectMarket Segmentation
dc.subjectCompetitor Analysis
dc.subjectCustomer Analysis
dc.subjectStrategy Formulation
dc.subjectEenvironmental Analysis
dc.subjectProduct Strategies
dc.subjectPricing Policies
dc.subjectPricing Strategies
dc.subjectStrategic Evaluation
dc.subjectStrategy Implementation
dc.subjectStrategy Control
dc.titleStrategic Marketing Management - Planning, Implementation and Control, 3e by Richard M S Wilson, Colin Gilligan
dc.typeNo Citation

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Strategic Marketing Management - Planning, Implementation and Control, 3e by Richard M S Wilson, Colin Gilligan.pdf
Size:
11.05 MB
Format:
Adobe Portable Document Format
View

Collections

BBA