Services Marketing - The Indian Perspective - Text and Readings by Ravi Shanker
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Date
2011
Authors
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Publisher
Excel Books
Abstract
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Description
Keywords
Services Marketing, Marketing Mix in Services, Differentiation of Strategies, Demand Management, Productivity, Service Quality, Service Strategies, Tourism Services Marketing, Hotel Services Marketing, Airline Services Marketing, Travel Services Marketing, Railways Services Marketing, Freight Transportation Services Marketing, Courier Services Marketing, Marketing Logistics Services, Financial Services Marketing, Information Technology Services Marketing, Telecom Services Marketing, Computer Networking Services Marketing, Media Services Marketing, Healthcare Services Marketing, Education Services Marketing
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