Marketing Management, 14e by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
Loading...
Date
2013
Journal Title
Journal ISSN
Volume Title
Publisher
Pearson Education
Abstract
No Abstract
Description
Keywords
Marketing Management, Developing Marketing Strategies, Developing Marketing Plans, Marketing Environment, Customer Value, Market Segmentation, Target Market, Product Strategy, Marketing Channels, Retailing, Wholesaling, Branding
Citation
No Citation