Marketing Management, 14e by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha

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dc.contributor.authorKotler, Philip
dc.contributor.authorKeller, Kevin Lane
dc.contributor.authorKoshy, Abraham
dc.contributor.authorJha, Mithileshwar
dc.date.accessioned2024-12-02T09:43:10Z
dc.date.available2024-12-02T09:43:10Z
dc.date.issued2013
dc.description.abstractNo Abstract
dc.identifier.citationNo Citation
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2338
dc.language.isoEnglish
dc.publisherPearson Education
dc.subjectMarketing Management
dc.subjectDeveloping Marketing Strategies
dc.subjectDeveloping Marketing Plans
dc.subjectMarketing Environment
dc.subjectCustomer Value
dc.subjectMarket Segmentation
dc.subjectTarget Market
dc.subjectProduct Strategy
dc.subjectMarketing Channels
dc.subjectRetailing
dc.subjectWholesaling
dc.subjectBranding
dc.titleMarketing Management, 14e by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
dc.typeBook

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