Marketing Management -Planning Implementation & Control Global Perspective Indian Context, 3e by V S Ramaswamy, S Namakumari
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Date
2003
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Macmillan India
Abstract
No Abstract
Description
Keywords
Marketing Management, Marketing Environment, Marketing Mix, Marketing Strategy, Consumer Behaviour, New Product Development, Pricing, Sales Promotion, Marketing Research, Marketing Information System, Marketing of Services, International Marketing
Citation
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