Marketing Management -Planning Implementation & Control Global Perspective Indian Context, 3e by V S Ramaswamy, S Namakumari
dc.contributor.author | Ramaswamy, V S | |
dc.contributor.author | Namakumari, S | |
dc.date.accessioned | 2024-12-02T09:43:01Z | |
dc.date.available | 2024-12-02T09:43:01Z | |
dc.date.issued | 2003 | |
dc.description.abstract | No Abstract | |
dc.identifier.citation | No Citation | |
dc.identifier.uri | https://repository.jdbikolkata.in/handle/123456789/2336 | |
dc.language.iso | English | |
dc.publisher | Macmillan India | |
dc.subject | Marketing Management | |
dc.subject | Marketing Environment | |
dc.subject | Marketing Mix | |
dc.subject | Marketing Strategy | |
dc.subject | Consumer Behaviour | |
dc.subject | New Product Development | |
dc.subject | Pricing | |
dc.subject | Sales Promotion | |
dc.subject | Marketing Research | |
dc.subject | Marketing Information System | |
dc.subject | Marketing of Services | |
dc.subject | International Marketing | |
dc.title | Marketing Management -Planning Implementation & Control Global Perspective Indian Context, 3e by V S Ramaswamy, S Namakumari | |
dc.type | Book |
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