Marketing Management - Indian Context - Global Perspective, 6e by V S Ramaswamy, S Namakumari

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dc.contributor.authorRamaswamy, V S
dc.contributor.authorNamakumari, S
dc.date.accessioned2024-12-02T07:28:09Z
dc.date.available2024-12-02T07:28:09Z
dc.date.issued2018
dc.description.abstractBook
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2331
dc.language.isoEnglish
dc.publisherSage Publications India
dc.subjectMarketing Management
dc.subjectMarketing Environment
dc.subjectStrategic Planning
dc.subjectMarketing Strategy
dc.subjectConsumer Behaviour
dc.subjectMarket Segmentation
dc.subjectTarget Market
dc.subjectProduct Management
dc.subjectBranding
dc.subjectNew Product Development
dc.subjectMarketing of Services
dc.subjectMarketing Innovation
dc.subjectMarketing Channels
dc.subjectDistribution in Marketing
dc.subjectDigital Marketing
dc.subjectAdvertising Management
dc.subjectSales Promotion
dc.subjectCustomer Relationship Management
dc.subjectSales Management
dc.subjectPricing
dc.subjectMarketing Research
dc.subjectMarketing Information System
dc.titleMarketing Management - Indian Context - Global Perspective, 6e by V S Ramaswamy, S Namakumari

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