Marketing Management - Indian Context - Global Perspective, 6e by V S Ramaswamy, S Namakumari
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Date
2018
Authors
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Volume Title
Publisher
Sage Publications India
Abstract
Book
Description
Keywords
Marketing Management, Marketing Environment, Strategic Planning, Marketing Strategy, Consumer Behaviour, Market Segmentation, Target Market, Product Management, Branding, New Product Development, Marketing of Services, Marketing Innovation, Marketing Channels, Distribution in Marketing, Digital Marketing, Advertising Management, Sales Promotion, Customer Relationship Management, Sales Management, Pricing, Marketing Research, Marketing Information System