Services Marketing - The Indian Context, 4e by R Srinivasan

Simple item page
dc.contributor.authorSrinivasan, R
dc.date.accessioned2024-12-14T08:48:47Z
dc.date.available2024-12-14T08:48:47Z
dc.date.issued2010
dc.description.abstractNo Abstract
dc.identifier.citationNo Citation
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2517
dc.language.isoEnglish
dc.publisherPHI Learning
dc.subjectServices Marketing
dc.subjectConsumer Decision Process
dc.subjectEthical Decision Making Methods
dc.subjectService Delivery Process
dc.subjectPricing of Services
dc.subjectServices Communication Mix
dc.subjectFirm's Physical Evidence
dc.subjectManaging Employees
dc.subjectManaging Consumers
dc.subjectService Quality
dc.subjectCustomer Satisfaction
dc.subjectService Failures
dc.subjectService Recovery
dc.subjectCustomer Retention
dc.subjectCase Studies - Service Marketing
dc.titleServices Marketing - The Indian Context, 4e by R Srinivasan
dc.typeBook

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Services Marketing - The Indian Context, 4e by R Srinivasan.pdf
Size:
108.09 MB
Format:
Adobe Portable Document Format
View

Collections

BBA