Services Marketing - The Indian Context, 4e by R Srinivasan
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Date
2010
Authors
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Publisher
PHI Learning
Abstract
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Description
Keywords
Services Marketing, Consumer Decision Process, Ethical Decision Making Methods, Service Delivery Process, Pricing of Services, Services Communication Mix, Firm's Physical Evidence, Managing Employees, Managing Consumers, Service Quality, Customer Satisfaction, Service Failures, Service Recovery, Customer Retention, Case Studies - Service Marketing
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