Strategic Marketing - Creating Competitive Advantage by Douglas West, John Ford, Essam Ibrahim

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dc.contributor.authorWest, Douglas
dc.contributor.authorFord, John
dc.contributor.authorIbrahim, Essam
dc.contributor.authorOxford University Press
dc.date.accessioned2024-12-18T08:56:36Z
dc.date.available2024-12-18T08:56:36Z
dc.date.issuedNo Abstract
dc.description.abstractEnglish
dc.identifier.citationStrategic Marketing Management
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2572
dc.language.isoBook
dc.publisher2006
dc.subjectCompetitive Advantage
dc.subjectStrategic Analysis
dc.subjectStrategic Analysis
dc.subjectInternal Analysis
dc.subjectRelationship Strategies
dc.subjectMarket Segmentation
dc.subjectProduct Innovation
dc.subjectBranding Strategies
dc.subjectService Marketing Strategies
dc.subjectPricing Strategy
dc.subjectDistribution Strategy
dc.subjectMarketing Communication Strategy
dc.subjectE-Marketing Strategy
dc.subjectStrategy Implementation
dc.subjectStrategy Control
dc.subjectSocial Marketing
dc.subjectCorporate Social Responsibility
dc.titleStrategic Marketing - Creating Competitive Advantage by Douglas West, John Ford, Essam Ibrahim
dc.typeNo Citation

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