Strategic Marketing - Creating Competitive Advantage by Douglas West, John Ford, Essam Ibrahim
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Date
No Abstract
Journal Title
Journal ISSN
Volume Title
Publisher
2006
Abstract
English
Description
Keywords
Competitive Advantage, Strategic Analysis, Strategic Analysis, Internal Analysis, Relationship Strategies, Market Segmentation, Product Innovation, Branding Strategies, Service Marketing Strategies, Pricing Strategy, Distribution Strategy, Marketing Communication Strategy, E-Marketing Strategy, Strategy Implementation, Strategy Control, Social Marketing, Corporate Social Responsibility
Citation
Strategic Marketing Management