Marketing Management and Strategy, 3e by Peter Doyle
dc.contributor.author | Doyle, Peter | |
dc.date.accessioned | 2024-12-02T09:42:52Z | |
dc.date.available | 2024-12-02T09:42:52Z | |
dc.date.issued | 2002 | |
dc.description.abstract | No Abstract | |
dc.identifier.citation | No Citation | |
dc.identifier.uri | https://repository.jdbikolkata.in/handle/123456789/2334 | |
dc.language.iso | English | |
dc.publisher | Prentice Hall | |
dc.subject | Marketing Management | |
dc.subject | Customer-Led Business | |
dc.subject | Marketing Mix | |
dc.subject | Market Segmentation | |
dc.subject | Strategic Market Planning | |
dc.subject | Market Dynamics | |
dc.subject | Marketing Strategies | |
dc.subject | Branding | |
dc.subject | New Product Development | |
dc.subject | Pricing | |
dc.subject | Sales Management | |
dc.subject | Marketing Channels | |
dc.subject | Services Marketing | |
dc.title | Marketing Management and Strategy, 3e by Peter Doyle | |
dc.type | Book |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- Marketing Management and Strategy, 3e by Peter Doyle.pdf
- Size:
- 142.02 MB
- Format:
- Adobe Portable Document Format