Marketing Management and Strategy, 3e by Peter Doyle
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Date
2002
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Prentice Hall
Abstract
No Abstract
Description
Keywords
Marketing Management, Customer-Led Business, Marketing Mix, Market Segmentation, Strategic Market Planning, Market Dynamics, Marketing Strategies, Branding, New Product Development, Pricing, Sales Management, Marketing Channels, Services Marketing
Citation
No Citation