Strategic Brand Management - Building, Measuring and Managing Brand Equity, 2e by Kevin Lane Keller

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dc.contributor.authorKeller, Kevin Lane
dc.date.accessioned2025-03-11T11:19:25Z
dc.date.available2025-03-11T11:19:25Z
dc.date.issued2005
dc.description.abstractNo Abstract
dc.identifier.citationNo Citation
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2880
dc.language.isoEnglish
dc.publisherPrentice Hall of India
dc.subjectBranding
dc.subjectBrand Management
dc.subjectBrand Equity
dc.subjectBrand Positioning
dc.subjectBrand Values
dc.subjectProduct Strategy
dc.subjectPricing Strategy
dc.subjectChannel Strategy
dc.subjectBrand Equity Measurement
dc.subjectBrand Management System
dc.subjectBrand Performance
dc.subjectBranding Strategy
dc.titleStrategic Brand Management - Building, Measuring and Managing Brand Equity, 2e by Kevin Lane Keller
dc.typeBook

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