Advertising Management by Batra

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dc.contributor.authorBatra, Rajeev
dc.contributor.authorMyers, John G
dc.date.accessioned2024-08-21T10:22:20Z
dc.date.available2024-08-21T10:22:20Z
dc.date.issued2003
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/397
dc.language.isoEnglish
dc.publisherAaker, David A.
dc.subjectAdvertising strategy
dc.subjectconsumer behavior
dc.subjectmedia
dc.subjectplanning
dc.subjectcampaign effectiveness
dc.titleAdvertising Management by Batra
dc.typeBook

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