Advertising Management by Batra

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Advertising Management by Batra.pdf (75.6 MB)

Date

2003

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Aaker, David A.

Abstract

Description

Keywords

Advertising strategy, consumer behavior, media, planning, campaign effectiveness

Citation

URI

https://repository.jdbikolkata.in/handle/123456789/397

Collections

Commerce