Services Marketing Management, 3e by Peter Mudie, Angela Pirrie

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dc.contributor.authorMudie, Peter
dc.contributor.authorPirrie, Angela
dc.date.accessioned2024-12-14T08:48:37Z
dc.date.available2024-12-14T08:48:37Z
dc.date.issued2015
dc.description.abstractNo Abstract
dc.identifier.citationNo Citation
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2513
dc.language.isoEnglish
dc.publisherButterworth-Heinemann
dc.subjectServices Marketing
dc.subject7-Ps of Services Marketing
dc.subjectMcDonaldization of Services
dc.subjectOrganization for Service
dc.subjectDesign of Service
dc.subjectService Quality
dc.subjectService Encounter
dc.subjectService Communications
dc.subjectDemand and Capacity Management
dc.subjectPerformance Measurement
dc.subjectRelationship Marketing
dc.subjectCustomer Satisfaction
dc.titleServices Marketing Management, 3e by Peter Mudie, Angela Pirrie
dc.typeBook

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