Services Marketing Management, 3e by Peter Mudie, Angela Pirrie
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Date
2015
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Butterworth-Heinemann
Abstract
No Abstract
Description
Keywords
Services Marketing, 7-Ps of Services Marketing, McDonaldization of Services, Organization for Service, Design of Service, Service Quality, Service Encounter, Service Communications, Demand and Capacity Management, Performance Measurement, Relationship Marketing, Customer Satisfaction
Citation
No Citation