International Marketing, 15e by Philip R Cateora, Mary C Gilly, John L Graham

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creativework.datePublished2011
dc.contributor.authorCateora, Philip R
dc.contributor.authorGilly, Mary C
dc.contributor.authorGraham, John L
dc.date.accessioned2024-10-17T07:12:56Z
dc.date.available2024-10-17T07:12:56Z
dc.description.abstractNo Abstract
dc.identifier.citationNo Citation
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2032
dc.language.isoEnglish
dc.publisherMcGraw Hill Education
dc.subjectInternational Marketing
dc.subjectDeveloping Global Marketing Strategies
dc.subjectImplementing Global Marketing Strategies
dc.subjectProducts and Services for Consumers
dc.subjectProducts and Services for Businesses
dc.subjectInternational Marketing Channels
dc.subjectIntegrated Marketing Communications
dc.subjectInternational Advertising
dc.subjectPersonal Selling
dc.subjectSales Management
dc.subjectPricing for International Markets
dc.subjectCase Study - International Marketing
dc.titleInternational Marketing, 15e by Philip R Cateora, Mary C Gilly, John L Graham
dc.typeBook

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