International Marketing, 15e by Philip R Cateora, Mary C Gilly, John L Graham
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Date
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Publisher
McGraw Hill Education
Abstract
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Description
Keywords
International Marketing, Developing Global Marketing Strategies, Implementing Global Marketing Strategies, Products and Services for Consumers, Products and Services for Businesses, International Marketing Channels, Integrated Marketing Communications, International Advertising, Personal Selling, Sales Management, Pricing for International Markets, Case Study - International Marketing
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