Marketing Management - Text and Cases, 2e by Tapan K Panda

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dc.contributor.authorPanda, Tapan K
dc.date.accessioned2024-12-02T07:27:38Z
dc.date.available2024-12-02T07:27:38Z
dc.date.issued2007
dc.description.abstractBook
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2325
dc.language.isoEnglish
dc.publisherExcel Books
dc.subjectMarketing Management
dc.subjectMarketing Planning
dc.subjectMarket Research
dc.subjectMarketing Information System
dc.subjectMarketing Environment
dc.subjectConsumer Behaviour
dc.subjectMarket Segmentation
dc.subjectTarget Market
dc.subjectBranding
dc.subjectNew Product Development
dc.subjectPricing
dc.subjectMarketing Channels
dc.subjectRetail Management
dc.subjectAdvertising Management
dc.subjectSales Promotion
dc.subjectInternational Marketing
dc.subjectCase Studies - Marketing Management
dc.titleMarketing Management - Text and Cases, 2e by Tapan K Panda

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