Marketing Management - Text and Cases, 2e by Tapan K Panda
Loading...
Date
2007
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Excel Books
Abstract
Book
Description
Keywords
Marketing Management, Marketing Planning, Market Research, Marketing Information System, Marketing Environment, Consumer Behaviour, Market Segmentation, Target Market, Branding, New Product Development, Pricing, Marketing Channels, Retail Management, Advertising Management, Sales Promotion, International Marketing, Case Studies - Marketing Management