Marketing 4.0 - Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

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dc.contributor.authorKotler, Philip
dc.contributor.authorKartajaya, Hermawan
dc.contributor.authorSetiawan, Iwan
dc.date.accessioned2024-12-02T04:54:13Z
dc.date.available2024-12-02T04:54:13Z
dc.date.issued2017
dc.description.abstractNo Abstract
dc.identifier.citationNo Citation
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2321
dc.language.isoEnglish
dc.publisherJohn Wiley & Sons
dc.subjectMarketing Management
dc.subjectParadoxes of Marketing
dc.subjectDigitalMarketing
dc.subjectNew Customer Path
dc.subjectMarketing Productivity Metrics
dc.subjectIndustry Archetypes
dc.subjectHuman-Centric Marketing
dc.subjectContent Marketing
dc.subjectOmnichannel Marketing
dc.subjectEngagement Marketing
dc.titleMarketing 4.0 - Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
dc.typeBook

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