Marketing 4.0 - Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Loading...
Date
2017
Journal Title
Journal ISSN
Volume Title
Publisher
John Wiley & Sons
Abstract
No Abstract
Description
Keywords
Marketing Management, Paradoxes of Marketing, DigitalMarketing, New Customer Path, Marketing Productivity Metrics, Industry Archetypes, Human-Centric Marketing, Content Marketing, Omnichannel Marketing, Engagement Marketing
Citation
No Citation