Strategic Brand Management - Building, Measuring and Managing Brand Equity, 4e by Kevin Lane Keller

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dc.contributor.authorKeller, Kevin Lane
dc.date.accessioned2024-12-17T12:20:45Z
dc.date.available2024-12-17T12:20:45Z
dc.date.issued2013
dc.description.abstractNo Abstract
dc.identifier.citationNo Citation
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2534
dc.language.isoEnglish
dc.publisherPearson Education
dc.subjectStrategic Brand Management
dc.subjectBrand Management
dc.subjectDeveloping Brand Strategy
dc.subjectCustomer-Based Brand Equity
dc.subjectBrand Positioning
dc.subjectDesigning Brand Marketing Programs
dc.subjectImplementing Brand Marketing Programs
dc.subjectMeasuring Brand Performance
dc.subjectInterpreting Brand Performance
dc.subjectGrowing Brand Equity
dc.subjectSustaining Brand Equity
dc.subjectBrand Equity
dc.titleStrategic Brand Management - Building, Measuring and Managing Brand Equity, 4e by Kevin Lane Keller
dc.typeBook

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