Strategic Marketing - An Applied Perspective by Karel Jan Alsem

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dc.contributor.authorAlsem, Karel Jan
dc.contributor.authorMcGraw Hill Education
dc.date.accessioned2024-12-18T08:56:33Z
dc.date.available2024-12-18T08:56:33Z
dc.date.issuedNo Abstract
dc.description.abstractEnglish
dc.identifier.citationStrategic Marketing Management
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2571
dc.language.isoBook
dc.publisher2007
dc.subjectStrategic Marketing Planning
dc.subjectStrategic Marketing Process
dc.subjectValue Strategies
dc.subjectInternal Analysis
dc.subjectCustomer Analysis
dc.subjectIndustry Analysis
dc.subjectCompetitor Analysis
dc.subjectDistribution Analysis
dc.subjectSWOT Analysis
dc.subjectPortfolio Analysis
dc.subjectCorporate Objectives
dc.subjectCorporate Strategy
dc.subjectMarketing Objectives
dc.subjectMarketing Strategy
dc.subjectStrategy Implementation
dc.titleStrategic Marketing - An Applied Perspective by Karel Jan Alsem
dc.typeNo Citation

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