Strategic Marketing - An Applied Perspective by Karel Jan Alsem
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Date
No Abstract
Journal Title
Journal ISSN
Volume Title
Publisher
2007
Abstract
English
Description
Keywords
Strategic Marketing Planning, Strategic Marketing Process, Value Strategies, Internal Analysis, Customer Analysis, Industry Analysis, Competitor Analysis, Distribution Analysis, SWOT Analysis, Portfolio Analysis, Corporate Objectives, Corporate Strategy, Marketing Objectives, Marketing Strategy, Strategy Implementation
Citation
Strategic Marketing Management