Marketing Management

dc.contributor.author	Kotler, Philip
dc.date.accessioned	2024-08-30T04:44:44Z
dc.date.available	2024-08-30T04:44:44Z
dc.date.issued	2009
dc.identifier.uri	https://repository.jdbikolkata.in/handle/123456789/647
dc.language.iso	en
dc.publisher	Dorling
dc.subject	Segmentation
dc.subject	Targeting
dc.subject	Positioning
dc.subject	Marketing Mix (4Ps)
dc.subject	Value Proposition
dc.title	Marketing Management
dc.type	Book