Marketing Management

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Marketing Management -Philip Kotler.pdf (88.75 MB)
Marketing Management -Philip Kotler.pdf (88.75 MB)

Date

2009

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Dorling

Abstract

Description

Keywords

Segmentation, Targeting, Positioning, Marketing Mix (4Ps), Value Proposition

Citation

URI

https://repository.jdbikolkata.in/handle/123456789/647

Collections

Commerce