Research for Marketing Decisions, 5e by Paul E Green, Donald S Tull, Gerald Albaum

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dc.contributor.authorGreen, Paul E
dc.contributor.authorTull, Donald S
dc.contributor.authorAlbaum, Gerald
dc.date.accessioned2024-11-27T07:26:18Z
dc.date.available2024-11-27T07:26:18Z
dc.date.issued2003
dc.description.abstractNo Abstract
dc.identifier.citationNo Citation
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2223
dc.language.isoEnglish
dc.publisherPrentice Hall of India
dc.subjectMarketing Research
dc.subjectResearch Method
dc.subjectResearch Design
dc.subjectExperimentation
dc.subjectSampling Procedures in Marketing Research
dc.subjectAnalyzing Associate Data
dc.subjectRegression
dc.subjectAnalysis of Variance
dc.subjectAnalysis of Covariance
dc.subjectDiscriminant Analysis
dc.subjectFactor Analysis
dc.subjectComponets Analysis
dc.subjectCluster Analysis
dc.subjectMultidimensional Scaling
dc.subjectConjoint Analysis
dc.subjectForecasting
dc.subjectBrand Positioning
dc.subjectMarket Segmentation
dc.subjectNew Product Development
dc.subjectMarket Strategies
dc.titleResearch for Marketing Decisions, 5e by Paul E Green, Donald S Tull, Gerald Albaum
dc.typeBook

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