Research for Marketing Decisions, 5e by Paul E Green, Donald S Tull, Gerald Albaum
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Date
2003
Journal Title
Journal ISSN
Volume Title
Publisher
Prentice Hall of India
Abstract
No Abstract
Description
Keywords
Marketing Research, Research Method, Research Design, Experimentation, Sampling Procedures in Marketing Research, Analyzing Associate Data, Regression, Analysis of Variance, Analysis of Covariance, Discriminant Analysis, Factor Analysis, Componets Analysis, Cluster Analysis, Multidimensional Scaling, Conjoint Analysis, Forecasting, Brand Positioning, Market Segmentation, New Product Development, Market Strategies
Citation
No Citation