Marketing Research - An Applied Orientation, 6e by Naresh K Malhotra, Satyabhushan Dash

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dc.contributor.authorMalhotra, Naresh K
dc.contributor.authorDash, Satyabhushan
dc.date.accessioned2024-12-06T06:25:04Z
dc.date.available2024-12-06T06:25:04Z
dc.date.issued2011
dc.description.abstractNo Abstract
dc.identifier.citationNo Citation
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2347
dc.language.isoEnglish
dc.publisherPearson Education
dc.subjectMarketing Research
dc.subjectResearch Design Formulation
dc.subjectData Collection
dc.subjectData Preparation
dc.subjectFrequency Distribution
dc.subjectCross-Tabulation
dc.subjectHypothesis Testing
dc.subjectAnalysis of Variance and Covariance
dc.subjectCorrelation and Regression
dc.subjectDiscriminant and Logit Analysis
dc.subjectFactor Analysis
dc.subjectCluster Analysis
dc.subjectMultidimensional Scaling
dc.subjectConjoint Analysis
dc.subjectStructural Equation Modelling
dc.subjectPath Analysis
dc.subjectInternational Marketing Research
dc.subjectCase Studies - Marketing Research
dc.titleMarketing Research - An Applied Orientation, 6e by Naresh K Malhotra, Satyabhushan Dash
dc.typeBook

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