Marketing Research - An Applied Orientation, 6e by Naresh K Malhotra, Satyabhushan Dash
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Date
2011
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Pearson Education
Abstract
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Description
Keywords
Marketing Research, Research Design Formulation, Data Collection, Data Preparation, Frequency Distribution, Cross-Tabulation, Hypothesis Testing, Analysis of Variance and Covariance, Correlation and Regression, Discriminant and Logit Analysis, Factor Analysis, Cluster Analysis, Multidimensional Scaling, Conjoint Analysis, Structural Equation Modelling, Path Analysis, International Marketing Research, Case Studies - Marketing Research
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