Marketing Plans - How to Prepare Them, How to Profit from Them, 8e by Malcolm McDonald, Hugh Wilson

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dc.contributor.authorMcDonald, Malcolm
dc.contributor.authorWilson, Hugh
dc.date.accessioned2024-12-06T06:24:47Z
dc.date.available2024-12-06T06:24:47Z
dc.date.issued2016
dc.description.abstractNo Abstract
dc.identifier.citationNo Citation
dc.identifier.urihttps://repository.jdbikolkata.in/handle/123456789/2342
dc.language.isoEnglish
dc.publisherJohn Wiley & Sons
dc.subjectMarketing Planning
dc.subjectCustomer Audit
dc.subjectMarket Audit
dc.subjectMarket Segmentation
dc.subjectCustomer Needs
dc.subjectIntegrated Marketing Communications Plan
dc.subjectSales Plan
dc.subjectKey Account Plan
dc.subjectMultichannel Plan
dc.subjectCustomer Relationship Management Plan
dc.subjectPricing Plan
dc.subjectEffectiveness of Marketing Planning
dc.subjectMarketing Planning System
dc.titleMarketing Plans - How to Prepare Them, How to Profit from Them, 8e by Malcolm McDonald, Hugh Wilson
dc.typeBook

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